Castle Bromwich Celebrate Another Sportbrake Milestone

Castle Bromwich make a special XF Sportbrake delivery to Listers Jaguar dealership

Castle Bromwich celebrated another milestone for the all new XF Sportbrake as it landed in car showrooms across the country at the start of the month. This means that the plant fulfilled our promise to have Sportbrake available for the dealers by the 1st September, one whole month ahead of the original plan. 

To mark the occasion Jamie Whitehead, Operations Director, Christophe Leignel, Technology Manager BIW and Joao Mattosinho, Technology Manager T&F recently made a special delivery to Listers Jaguar to personally hand over the keys to the first Sportbrake to arrive at the Solihull dealership.

 “For us to be able to deliver a new vehicle, a full month early to the original plans is a great achievement for the whole of the Castle Bromwich plant and shows what we’re capable of,” said Jamie Whitehead. “This has been gratefully received by our dealers who in turn have said they will not waste the opportunity we have given them to drive sales of the new Sportbrake in what is one of their busiest months of the year. Sales for dealers translate into volume for us as a plant, something I’m sure we can all get behind.”

 Congratulations again Castle Bromwich on this fantastic achievement!

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