Celebrating going above and beyond with the Red Cross and Red Crescent

Today is International Day of Charity, and to mark the occasion we have a brief look over the long-standing partnership with the International Federation of Red Cross and Red Crescent societies (IFRC).

Over the 64 years, Jaguar Land Rover and the IFRC have directly helped more than one million vulnerable people across the world. The relationship began back in 1954 when Land Rover provided the Red Cross with a Series 1 vehicle to be used as a mobile dispensary unit in Dubai, since then more than 120 vehicles have been given to aid the charity’s work in the field.

In 2017, Special Vehicle Operations’ (SVO) created ‘Project Hero’ for the Austrian Red Cross to improve the team’s emergency response time. The Land Rover Discovery-based communications vehicle was designed with a wealth of equipment and technology to help the emergency team on the ground. Watch a video of the Project Hero Discovery in action here.

The partnership with the Red Cross has been so much more than simply providing vehicles for the organisation, as Land Rover has raised more than £6.4 million since 2007 for the charity, with the one millionth Discovery’s 8,000 mile expedition from Birmingham to Beijing raising £1 million in 2012.

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