CELEBRATING PROUD CREATORS' DAY

Proud Creators' Day at Castle Bromwich on Saturday 8 October was day to remember!

Glorious sunshine, over 1,000 visitors and 150 volunteers made Proud Creators’ Day at Castle Bromwich an amazing day to remember. 

Everyone across CB came together to really Live the Exceptional with Soul, showcasing our people, products and facilities with their loved ones. Teams from across the plant put together a range of informative and engaging displays to demonstrate how we build our amazing cars, along with a variety of fun and exciting activities for children to take part in. 

We'll be sharing all the photos from the day in next week's Team Talk, but in the meantime,  watch the highlights video below. 

Billy Cox, who led the organising committee said: "What an amazing day! I'm so proud of the team who worked in unity to bring all these activities to life and created such an exceptional event. It was great to see the smiles on all the visitors' faces. A massive thanks to everyone involved." 

Visitors also had an opportunity to explore some of our hidden history and find out how Castle Bromwich contributed to the war effort, with a visit to the underground military hospital located right here on the plant.

There was also a selection of exciting driving activities provided by Jaguar Land Rover Experience.

One of the most popular activities was the F-TYPE R passengers experience, where visitors were thrilled with a high-speed ride provided by one of our pro drivers. Visitors also had the opportunity to get behind the wheel themselves in an F-PACE or E-PACE over a course of dynamic display equipment and drive the unique Smart Cone Challenge in an I-PACE.

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