Jaguar Land Rover China gets competitive to highlight the great people working in the business, share some expertise and further improve the workplace experience.
Jaguar Land Rover colleagues in China have recently completed a major campaign that shone the spotlight on some of the highly talented people in its team and used an engaging and different way to share some great knowledge and remove some of the hurdles that can hinder collaborative working.
The Local Opinion Leader campaign began earlier this summer with over 250 people bravely volunteering to take part and suggesting subjects they wanted to share with their Jaguar Land Rover colleagues.
Using a fun, competition-based format not too dissimilar from some well-known TV shows the campaign moved through several elimination rounds with 30 and then 20 colleagues being shortlisted before a final 10 star performers were selected by a (far more friendly!) Jaguar Land Rover judging panel.
The top 10 colleagues then received 1:1 coaching from the professional trainer to help fully develop their presentations, polish their public speaking skills and attended specialist workshops so that when they were given the mic they were able to impress.
After having worked closely with their coaches, the finalists then took to the stage at “The Time to Shine” event which received well over 500 votes from their workmates.
The newly crowned Local Opinion Leaders shared ideas on a number of topics ranging from IT Security and Public Relations through to Career Development and to ensure that their knowledge is available to everyone and can be reviewed in more detail the presentations have been added to the Jaguar Land Rover China Learning Library.
The first edition of the Local Opinion Leader Programme has been really well-received by the entire China team and whilst the main goal was to use a fun format to share some valuable expertise and underline just how many talented people the business has, those who took part in the competition have benefited hugely from the experience.
For many of those taking part in the closing stages of the competition it was their first time they’d had the opportunity to share some professional insights beyond their department or stood on stage and presented to a full house of several hundred people.
Leo Luo from Product Engineering, who is one of the top 10 winners, mentioned:
“Appreciate the Local Opinion Leader initiative, and I really enjoyed the training, competition and roadshow, everting in the whole process. It severed as a platform for colleagues to learn from each other. People also got opportunities to know how things are understood and interpreted from different angles. I love reading and thinking, and the knowledge and insight shine more when being shared with others.”