Chinese guests get serious in the Jaguar New England Challenge in Zhuhai
Jaguar Land Rover
Jaguar China has given customers and fans of the brand the ultimate driving experience in Zhuhai.
season of the Jaguar New England Challenge, has seen the event travel to
Beijing, Shanghai and Chengdu, where lucky participants get to the put the full
range of Jaguars through their paces with the help of a Jaguar Land Rover Experience
Zhuhai, the guests got the opportunity to drive the XEL, XFL, XJ, E-PACE,
F-PACE, I-PACE and F-TYPE to their limits in a number of activities ranging
from time trials and acceleration tests, to drifting and Smart Cone challenges.
At the end of the driver experience one person was named Jaguar’s ‘driver of
To be selected
to take part in Jaguar’s New England Challenge, customers and fans participated
in a number of online and offline activities. These including taking part in
regional games at dealerships and undertaking tasks on China’s free messaging
mobile application – WeChat.