Famous New Zealand graffiti artist creates exclusive Jaguar print

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One of New Zealand’s best known graffiti artists has created a limited edition print to acknowledge Jaguar’s ‘Art of Performance’ tour.

With just 200 prints made, Otis Frizzell has re-imagined the iconic Jaguar leaper, which will be given to new customers as a way of introducing them to the evolving brand.

The renowned street artist was keen to get the thrill of pushing a Jaguar to its limit down on canvas, similar to the experience customers will have on the ‘Art of Performance’ tour. Sketching the idea on paper, Otis focused on breaking down the famous logo into red and white lines to symbolise the head and tail lights.

“I took inspiration from a Jaguar poster I had seen with long exposure footage of cars with the headlights snaking all the way down,” he says. “I got to building the leaper from that idea – in a sort of old school car custom culture sort of style.

“This artwork is very modern and incorporates a kiss of my graffiti aesthetic, but it is miles away from my graffiti work.”

Steve Kenchington, Jaguar Land Rover New Zealand’s general manager, said it was essential to give Otis a creative license early on, adding:

“We knew that for the partnership to be a success our approach needed to be non-prescriptive.

“By working with Otis as an artist rather than as an influencer we have managed to achieve a more natural creative alignment which we both can take ownership of.”