Ian Callum explains the concept of beauty at an exhibition in Vienna
Jaguar Land Rover
Jaguar has been named as Associated Partner of the Sagmeister & Walsh’s Beauty exhibition currently hosted at the Austrian Museum of Applied Arts in Vienna.
the pleasures and necessity of beauty, Jaguar Austria supported the art
exhibition with a panel discussion featuring the brand’s Director of Design Ian
in front of an exclusive audience, Austrian designer Stefan Sagmeister and Ian
explored their thoughts and ideas on beauty, and how it has influenced their
work. Discussing a variety of topics on the day, the two illustrious designers
considered how they define beauty to the next generation, who inspires them,
and how electric vehicles are influencing future design.
as Jaguar is considered a ‘designer of beautiful cars’, becoming Associate
Partner of the Sagmeister & Walsh exhibition makes perfect sense, adding:
partnership provides Jaguar with a unique opportunity to reach new audiences
and increase brand awareness among Europe’s creative and design community.”
exhibition, which features the Jaguar E-Type and all-electric I-PACE, is
currently on display in Vienna until 31 March, before it moves to Frankfurt
from 4 May until 22 September.