InMotion helps Urgent.ly become available to consumers more immediately

Jaguar Land Rover’s investment capital arm, InMotion Ventures, has announced it is supporting connected roadside assistance service Urgent.ly.

Investing alongside BMW i Ventures and Porsche Ventures, the group will allow Urgent.ly to reach its ambition of becoming market leader in the USA before expanding globally.

Chris Spanos, CEO and co-founder of Urgent.ly, said the team are grateful to be working with some the world’s top global brands as they build a service that customers demand and deserve. He adds:

“We look forward to continuing to innovate our connected services across the rapidly evolving global automotive, insurance and mobility markets, where we have consistently driven increases in customer satisfaction over the legacy analogue models that have defined the industry for the past 70 years.”

Urgent.ly has connected more than 45,000 recovery vehicles on its platform in the last two years, also securing deals with several OEMs and insurers. The service has been designed to offer a fully integrated recovery service from first notification to repair, connected through a seamless end-to-end digital experience.

The connected application will geo-locate a customer and their vehicle before using a specially-designed algorithm to match, assign, and dispatch the best-rated and closest recovery provider with the correct equipment to the customer.

Sebastian Peck, InMotion’s Managing Director, said: “With Urgent.ly, customers will be able to receive an end-to-end digital experience for their premium vehicles. InMotion is incredibly excited to support Chris and the team throughout this exciting phase of growth.”

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