Interactive sustainable showcase brings ‘Destination Zero – Our Responsible Future’ to life
A celebration of the collaboration between Design and Engineering is taking centre stage in the Gaydon Triangle.
Called ‘Our Responsible Future’, the showcase takes visitors on a journey through stories that highlight Jaguar Land Rover’s responsible values as the business continues on its journey towards Destination Zero.
Featuring materials, technologies and processes behind each vehicle, the display explains the responsible initiatives Jaguar Land Rover has taken so far. As well as setting the stage for future innovations.
Laid out in a concise and easily digestible format, it allows visitors to explore the displays at their own pace.
One pod breaks down the material technologies used to create the first plant based Eucalyptus textile available in the new Range Rover Evoque. While another shows how the closed loop aluminium recycling process is starting to become a reality.
Lianne Christie, Land Rover Design Manager, said the display is perfect for anyone wanting to experience the brands and the craftsmanship behind each innovation.
“We are celebrating the initiatives within the business that demonstrate our journey to Destination Zero, making the next steps and future clearer.” she adds.
“The volume of people interacting with the displays and the cars sends a powerful message. It gives a glimpse of how all the teams involved come together to deliver on the broader objective.”
Creative Specialist Bethan Jones explains that the ambition was to create an environment to share the sustainable innovation stories from both Design and Engineering, and to acknowledge their achievements.
“Sharing these stories of substance together showcases the experiences people will love for life. You see the strength of both teams when it’s combined and communicated effectively.”
‘Destination Zero – Our Responsible Future’ will be on display until the end of August in Gaydon Triangle’s Atrium.