Panasonic’s battery brand, eneloop, will launch its ‘[RE]CHARGE’ campaign to raise awareness about being sustainable in collaboration with Jaguar.
Launching this October, the programme will see the rechargeable battery company help the public focus on sustainability by going on a month-long road trip around Europe.
Using the current World Car and World Car Design of the Year – the Jaguar I-PACE, three groups will capture the best Mother Nature has to offer, before uploading the pictures to Facebook and Instagram. Each like will raise valuable funds for three selected non-governmental organisations.
The ambition is to highlight eneloop and Jaguar’s commitment to having a positive impact on people and the planet, and to encourage other businesses to work together to realise ‘A Better Life, a Better World.’
Panasonic have a long-standing relationship with Jaguar, including being Official Title Partner of its Formula E team. The all-electric racing series is helping improve electric vehicle technology to benefit the driving experience for car users all over the world.