Jaguar electrifies North America with I-PACE experience tour

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Jaguar North America has begun its multi-city national tour to engage, entertain and educate the public about owning an electric vehicle.

Starting in San Francisco, the Jaguar Electrifies Experience will give visitors some idea of life with the all-electric I-PACE. There will interactive areas giving guests information on the technology and capability of the car, as well as opportunities to try their hand at testing the SUV on a smart cone reaction course.

Visitors will also be given the chance to try some of the other Jaguars in the range with test-drives available in the F-PACE, E-PACE and F-TYPE.

Finishing off the experience is ‘The Electric Lounge’, featuring some of the most cutting-edge technology on the market. Curated by media partner Wired, the room will include Smart Mirror Touchscreens, a DJI Mavic Air Drones zone, and various augmented and virtual reality activities, as well as an insight into Jaguar Racing’s Formula E and I-PACE eTROPHY racing cars.

Kim McCullough, Jaguar Land Rover North America’s Vice President of Marketing, said we’re incredibly excited to kick off the Jaguar Electrifies Experience.

“San Francisco is a city widely renowned for being at the forefront of electric vehicle technology and innovation,” she added. “It’s exciting to see Jaguar around the city and look forward to sharing this brand experience with the community.”

The tour continues on into early 2019, with the Jaguar Electrifies Experience visiting key US electric markets on the way including South Florida, Los Angeles and New York City’s metro area.