Jaguar focuses on electric mobility at the Frankfurt Motor Show

Jaguar is aiming to immerse visitors at the 68th International Frankfurt Motor Show into a world of electric mobility.

Leading the exhibition will be the current European and World Car of the Year – the I-PACE, which will take guests on a journey through ‘My Electric Life’. 

With the help of numerous models on the stand, displays and interactive screens, customers can learn about the car’s state-of-the-art technology and key myths surrounding electric vehicles.

They will also be able to experience driving an I-PACE both virtually and on the road, with the latter allowing the driver to try the all-electric SUV in Frankfurt’s city centre and on the motorway.

Younger people will be able to experience electric mobility like never before. Jaguar’s parcours – New Generation x New Mobility area will give those over 11 the opportunity to feel the dynamic facets of the EV first-hand.

There will also be a display about the brand’s advancements in electric racing. It will explain the technology that powers the I-PACE eTROPHY and I-TYPE Formula E race cars, while visitors can experience the dynamics for themselves in the Formula E Virtual Reality Experience Zone.

Interactive displays will also play another pivotal role on Jaguar’s stand as it will demonstrate to customers the brand’s Adaptive Dynamics technology through virtual reality. 

By using a Jaguar, which interacts with the audience, visitors can gesture to the digital animal which will respond in real-time. The idea is it shows how responsive Jaguar’s adaptive suspension is, and how quickly it can adjust to varying conditions.

Alongside a large technology focus at the Frankfurt Motor Show, Jaguar will also be showcasing its range of current vehicles, including appearances from the recently facelifted XE and SUV powerhouse – the F-PACE SVR.

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