Jaguar Land Rover collaborates with Korea’s largest shared mobility service provider

Jaguar Land Rover Korea has collaborated with Korea’s largest car-sharing service provider, SOCAR, to provide shared mobility services to a wider audience.

The service started on 31 December and will be available to residents of Seoul until 2 June, with 10 Jaguar E-Paces available to be reserved via SOCAR’s smartphone application. Users can either collect and return the small Jaguar SUV or request to have the car delivered to them.

Jung-Hyun Baek, Managing Director of Jaguar Land Rover Korea, said: “I hope more customers can experience Jaguar’s distinctive performance and British luxury through our collaboration with SOCAR.

“But this is the beginning as we will continue to work on providing diverse opportunities for customers to experience Jaguar’s line-up.”

This agreement is the first time SOCAR has worked with an overseas automotive company since its inception in 2012.

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