Jaguar Land Rover Experience team gives a million customers adventures to remember

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More than one million customers have passed through the doors of our global Experience network.

General Manager of Experience, David Saunders said it is a huge achievement for Jaguar Land Rover and his team, adding: “We’re not stopping there as we have significant ambitions to go even further and give more unforgettable experiences that customers love for life.”

Jaguar Land Rover Experience is our experiential arm that welcomes everyone from new prospects through to our most loyal owners into the world of our brands to enjoy heart-racing experiences on or off-road across the world.

“Our experiences get guests behind the steering wheel of our vehicles. They allow them to feel first-hand the capability and performance that define our brands, the things that they don’t always experience in day to day use,” says David. “We design, engineer and build our vehicles with such skill and expertise that it is fantastic that we can help guests understand these things that make the difference when we really put the vehicles to work.

“We get to see the joy on our guests’ faces when they experience all of our employees’ expertise coming together in these stunning vehicles, and that is priceless.”

He adds that from a business perspective it’s becoming harder to capture the attention of prospective customers, thanks to a general distrust in traditional marketing, but it does mean they are more willing to invest in experiencing new things.

With a stoic determination to deliver on the company’s customer first principles, David’s team has prospered, he adds: “Often our instructors will be spending many hours in a one-to-one driving situation with our customers, it is vital that they are seen as unbiased, knowledgeable experts.

“If we set your pulse racing as you learn to drift on our ice track or we help you to fill your smartphone with selfie moments on a muddy track at Eastnor castle, you’ll tell your friends, family and just about anyone else who will care to listen.

“People trust this passion and enthusiasm. That’s why Jaguar Land Rover Experience is perfectly positioned to help us achieve our business objectives in a world where our customers and the world of marketing are continually changing. Long may the dream continue.”