Jaguar Land Rover Korea kicks off Green Project to help reduce air pollution
Jaguar Land Rover
Jaguar Land Rover Korea has kick-started a three-year CSR programme in the heart of Seoul.
The Green Project, in collaboration with Seoul Metropolitan
and Green Trusts, will see our Korean colleagues plant more than 400 trees over
the next few years to create the Jaguar Land Rover Forest in Hanriver Park.
By helping to create a green haven, the ambition is to make
the park in the middle of Seoul inviting to the public who use the numerous
The main mission is to help improve of the city’s
deteriorating air quality, and to preserve Seoul’s sustainable forest. A number
of large trees will be planted with the objective of reducing fine dust, and
others will be planted with a focus on contributing to the biodiversity of the
park by producing fruits and flowers.
Volunteers from Jaguar Land Rover Korea will participate in
a number of activities each quarter to help maintain and cultivate the forest
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