Jaguar Land Rover’s new retailer degree aims to get the best out of employees

Jaguar Land Rover Germany has launched a course to help recruit the best retail employees.

The three-year BWL Service Management degree will give junior executives all the skills they need to cope with changing customer demands, the digitisation of the market and future mobility needs.

In collaboration with Baden-Württemberg Cooperative State University, the three-year course will see the new recruits spend alternate 12-week periods in the classroom and the showroom to further their education as they get to grips with the basics of business, economics and law. 

It will be followed up with modules focused on acquiring a sale and providing customer service, as well as gaining an understanding about Jaguar Land Rover’s future, digitisation of the industry and the move towards electric mobility.

New applicants will start their course on 1 October 2019, which is free of charge for retailers and students. Each will attain a bachelor’s degree in Business Administration Service Management.

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