Jaguar Land Rover starts a new mission with 007

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Jaguar Land Rover has teamed up with James Bond to give the public an insight into life as a secret agent with a state-of-the-art interactive experience in Sölden, Austria.

The three-year partnership sees the brand’s association with Bond extended, with 007 Elements exhibition located at the top of Gaislachkogl Peak, next to the Q restaurant used as the Hoffler Klinik in Spectre.

The attraction will feature interactive technical content alongside the Land Rover Defender and Range Rover Sport SVR used in Spectre. While the latest artificial intelligence and battery technology used in the Jaguar I-PACE will power a wireframe model of the C-X75 concept car also used in the last 007 film.

Mark Cameron, Jaguar Land Rover Experiential Marketing Director, said: “From one British icon to another, Jaguar Land Rover is proud to be part of 007 Elements.

“We have collaborated with EON Productions and Cable Car Companies Sölden to showcase our Bond vehicles and latest technologies in this unique installation overlooking the Otztal Alps.”

Jaguar Land Rover has featured in nine 007 films since 1983 and first started its association with Bond in Octopussy with Tina Hudson and Roger Moore making their dramatic escape in a Range Rover Classic.