Jaguar North America gives New York a mobile holiday window it will never forget
Jaguar North America has been getting in the festive spirit by unwrapping its first mobile holiday window in homage to New York City’s Fifth Avenue.
Designed by TV star Jonathan Scott from HGTV’s ‘Property Brothers’, the team drew inspiration from the classic seasonal window dressing tradition by placing an E-PACE within a wintry scene inside a bus.
Jonathan said seeing all the decorated shop windows harks back to when he was growing up, adding: “If someone was just outside of our window and looking in during the holidays, that warmth they would see within our home is what I wanted to capture.
The red E-PACE, surrounded by snow, fairy lights, holiday garlands, wreaths and presents, will tour the city’s most popular shopping areas, promoting Jaguar North America’s Christmas campaign – #UnwrapAJaguar – which will see one lucky person win the chance to own a 2019 E-PACE SE.
The competition isn’t just limited to New York City, as the team has created an industry-first partnership with Pinterest to bring some holiday cheer to the rest of the US. Social media users will be able to digitally unwrap Pins featuring the E-PACE, which they will be able to explore and engage with.
Kim McCullough, Jaguar Land Rover North America’s Vice President of Marketing, said: “New York City during the holidays is a magical place where people from all over the world come see the lights, the tree and the remarkable holiday window displays. By being mobile, our one-of-a-kind holiday display allows us to spread holiday cheer throughout the city.”
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