Putting guests in the driving seat to experience the true capability, thrills and craftsmanship of our vehicles was the main reason why Jaguar Land Rover Experience (JLRE) was created.
2012, the number of guests across the world coming to JLRE to enjoy our
vehicles has grown by 500 percent, which will see the team welcome more than
1.1 million guests globally in this financial year.
JLRE doesn’t just host guests on one of its 29 beautiful locations across the
world or give them a short, but unforgettable experience at a pop-up location –
there is more.
than 650 lucky guests have taken part in exclusive Jaguar Land Rover travel experiences.
Offering three exciting adventures in a trio of stunning destinations, guests can
explore the wilds of Namibia with a self-drive safari and sand dune driving; rock
crawl over the infamous trails of Moab in the Wild West of the USA; or drift and
slalom on a frozen lake in Sweden.
majority of Jaguar’s and Land Rover’s nameplates are represented across the
three programmes – including the all-electric Jaguar I-PACE.
the core of any JLRE adventure and activity is delivering experiences customers
love for life. This is reflected in the guests’ satisfaction, with the overall
Experience Net Promoter score rated at more than 9 out of 10. It is also reflected by comments from the guests:
is the most excited I've been since I was five years old on the day before
Christmas. I wish I could go back every year,” said one person.
location is other-worldly, the tuition was very professional and the
exhilaration incomparable to anything else I've ever done,” said another.
the experience has reinforced one guest’s opinion: “The best adventure we have
ever had. Thank you for making us bigger fans of the brand than we already
addition, research shows that Experience guests are 70 percent more likely to
stay with our brands than the rest of our customer base. While, 20 percent of
our travel programme guests go on to buy a Jaguar or Land Rover within 12
months of their Experience – equating to around 130 vehicle sales this year.
the Jaguar and Land Rover Travel programme is more than just a brand loyalty
exercise, as it has a clear business case nurturing and converting new and existing customers.
the Experience team has a business model with strong growth year-on-year that they
are rightly proud of, but they are not resting on their laurels as look forward
to expanding further over the coming years.