LAND ROVER ANNOUNCES 4XFAR LIVE MUSIC AND ADVENTURE FESTIVAL IN THE US
The live music and adventure festival experience will include music performances, a variety of lifestyle experiences and the first opportunity for U.S. consumers to experience the new 2020 Land Rover Defender.
Land Rover has created 4xFAR, a
weekend festival event combining live music with lifestyle, culinary and
adventure experiences for people with a passion for exploring the unknown. Designed to celebrate the launch of the 2020 Land Rover Defender, 4xFAR
will take place January 18-19, 2020 at the Empire Grand Oasis in the Coachella
Valley in Southern California.
will be the first opportunity for consumers to experience the highly
anticipated 2020 Land Rover Defender on a purpose-built off-road course,
alongside the full range of current Land Rover vehicles. In a nod to the past,
present and future of the Land Rover brand, the weekend event will also include
special displays of heritage vehicles from the brand’s storied 71 year history and
parking corrals to feature Land Rover Club members making the trek to the
festival will include an adventure area created with media partner Outside, the world's leading brand
covering the active lifestyle, offering guided workshops like slacklining, rock
climbing, yoga & mobility, navigation & wilderness safety to name a
few, along with other demos and activities throughout the weekend. Other
activities will include intimate athlete and ambassador programs from Land
Rover partners including professional volleyball player Gabby Reece and famed
big-wave surfer Laird Hamilton, and the United States Equestrian Federation.
weekend will also feature curated art and design activations, interactive photo
moments, VIP amenities and a 4xFAR marketplace which will offer an array of
exclusive branded and curated goods and apparel.
4xFAR will take place January
18-19, 2020 at the Empire Grand Oasis in the Coachella Valley with tickets on
sale now at 4xFAR.com