LAND ROVER ANNOUNCES 4XFAR LIVE MUSIC AND ADVENTURE FESTIVAL IN THE US

The live music and adventure festival experience will include music performances, a variety of lifestyle experiences and the first opportunity for U.S. consumers to experience the new 2020 Land Rover Defender.

Land Rover has created 4xFAR, a weekend festival event combining live music with lifestyle, culinary and adventure experiences for people with a passion for exploring the unknown. Designed to celebrate the launch of the 2020 Land Rover Defender, 4xFAR will take place January 18-19, 2020 at the Empire Grand Oasis in the Coachella Valley in Southern California.

4xFAR will be the first opportunity for consumers to experience the highly anticipated 2020 Land Rover Defender on a purpose-built off-road course, alongside the full range of current Land Rover vehicles. In a nod to the past, present and future of the Land Rover brand, the weekend event will also include special displays of heritage vehicles from the brand’s storied 71 year history and parking corrals to feature Land Rover Club members making the trek to the Coachella Valley.   

The festival will include an adventure area created with media partner Outside, the world's leading brand covering the active lifestyle, offering guided workshops like slacklining, rock climbing, yoga & mobility, navigation & wilderness safety to name a few, along with other demos and activities throughout the weekend. Other activities will include intimate athlete and ambassador programs from Land Rover partners including professional volleyball player Gabby Reece and famed big-wave surfer Laird Hamilton, and the United States Equestrian Federation.

  

The weekend will also feature curated art and design activations, interactive photo moments, VIP amenities and a 4xFAR marketplace which will offer an array of exclusive branded and curated goods and apparel.

4xFAR will take place January 18-19, 2020 at the Empire Grand Oasis in the Coachella Valley with tickets on sale now at 4xFAR.com

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