The London Design Museum welcomed the world’s creative greats to honour their peers at the eighth annual Land Rover BORN awards.
The celebration of global design drew more than 7,000
entries from across six regions including the UK, Spain, Italy, France, the USA
and the rest of the world. These were narrowed down to 192 finalists who competed
in the regional awards, with the 48 winners booking their places at the global
final in London.
Across six categories, all the entries to exhibit peerless
design. Land Rover Chief Design Officer Gerry McGovern said peerless design
stands apart as there is nothing else quite like it. He added:
“It’s easy to be different, but to truly deserve the term
‘peerless’ takes imagination, intellect, wit and more than a little wisdom.
That’s why it is the creative theme for the 2018 Land Rover BORN Awards. Each
of the winners deserve the accolade.”
Founder Jean Christophe Chopin said the awards was a
platform to showcase the wide variety of creative intelligence from across the
world. He added: “The BORN Awards continued success and growth proves what a
valuable platform it is to designers, both emerging and established.”
Three special awards were handed out celebrating The Loewe
Foundation’s work promoting and supporting creativity, Founder of Fair.com
Scott Painter for his disruptive digital consumer product and artist Nino
Mustica who died last year.
The 2018 BORN Award winners are:
Architecture: Cino Zucchi who designed the Lavazza
headquarters in Turin, Italy
Sport and leisure: Alexandre Fauvet for the revival of French brand Fusalp
Technology: Javier Goyoneche for his sustainable Spanish brand Ecoalf
Interiors: Michael Anastassiades Arrangement lights for Flos
Mobility: Will Butler-Adams for the Brompton Electric bicycle
Fashion: Ryan and Adam Goldston for their sports apparel brand APL
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