Land Rover Discovery: Helping European police forces maintain law and order

news

Corporate and Strategy Global Purchasing Finance Human Resources Manufacturing Commercial Office of the General Counsel Product Engineering Quality and Automotive Safety Design

Browns Lane Castle Bromwich Gaydon Halewood Solihull Warwick University Whitley Wolverhampton Slovakia

More than 400 Land Rover Discoverys have been sold to support police forces across Europe in the last 12 months.

In a huge success for the European Fleet and Business team, these fifth generation vehicles are on patrol across nine forces undertaking a variety of policing tasks.

One of the largest contracts will see Germany’s Federal Police use their vehicles in a variety of scenarios including by German Border Control teams, while Spain’s recent acquisition of Discoverys are for the traffic division of the Civil Guard.

Some of the vehicles ordered by Germany, Czech Republic, Poland and Bulgaria will be used as part of the European Union’s Frontex Border and Coast Guard Agency. These vehicles are tasked with allowing authorities to control the borders of 26 countries in the European Schengen region.

Tim Carter, Special Programmes Manager for Fleet and Business Sales Europe, said: “For Jaguar Land Rover, the purchase of Discoverys by these high profile professional fleets, often operating on a 24/7 basis in demanding situations, is a demonstration and validation of the design, engineering, testing and manufacturing of one of the world’s best SUVs.”

Having gone through the European Union’s Open Tendering process to secure these lucrative contracts, the Discovery went up against a number of rival vehicles, including from – Mercedes-Benz, BMW, Toyota and Volkswagen Audi Group. But Land Rover came out on top thanks to the Discovery’s capability and versatility, cost of ownership and aftersales support network all impressing the decision makers.

Tim added: “It is a testament to our retailer network who will provide support for the cars in market, delivering service and maintenance to vehicles operating in diverse roles and locations.

“The high visibility of the vehicles in such fleets supports every message we communicate to our customers, and is a visible and tangible confirmation to existing and future customers alike of our drive to go Above and Beyond.”