Land Rover has shown its support for the preservation of African rhinos, by joining the Rhino Trail - a global wildlife project led by the conservation charity Tusk
Spread across London are 21 sculptures each embellished by leading figures from across the art and design world,
including one decorated by Land Rover’s Chief Design Officer, Gerry McGovern situated
in Trafalgar Square.
Keen to celebrate the magnificence of this unique creature,
Gerry decided on a chrome finish, adding:
“The idea of the highly reflective nature of chrome is that
it would be seen from a long distance, consequently creating awareness of the
plight of this animal in Africa,” he added. “The red painted horn signifies the
absurdity of this beautiful animal being hunted for such a small part of its
overall being.”
Chris Thorp, Responsible Business Director at Jaguar Land
Rover, said that the company is committed to working on projects that not only
demonstrate the ability of our people, but to highlight vital work carried out
by charities we partner, like Tusk. He adds:
“In our long-standing partnership we are continuing to enable Tusk to reach
remote territories using Land Rover’s all-terrain capability, making it the
perfect fit for conservation work all around the world.”
The London-based art-installation was towed into place with
the help of a Land Rover Discovery. Each of the 21 rhinos will be on display across
the city from 20 August until World Rhino Day on 22 September. Each sculpture
will then be auctioned at Christie’s on 9 October to raise funds for the charity to
help protect the African rhino population.
To see the Tusk Rhinos in their London habitat download the trail map and stay part of the conversation by following #TuskRhinoTrail on Twitter.
Gallery
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