Land Rover is saving peoples’ lives three words at a time

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Forming part of the 70th anniversary year of celebrations, Land Rover answered the call of a group of Scottish island doctors in a move that can help get the residents faster medical attention.

Partnering with British technology company what3words, this humanitarian project aims to address a conundrum suffered by doctor Brian Prendergast visiting patients on the Isle of Mull, just off the Western coast of Scotland.

Using simple three word addresses, which cover 3m x 3m square of land, has allowed the doctors on the island to accurately pinpoint where patients live and respond to medical emergencies and everyday healthcare quicker, on an island where postcodes cover a vast area and street names are few and far between.

Dr. Prendergast said: “Using three-word addresses will vastly improve the ability of doctors and nurses, particularly those new to the island, to locate and assist remote-living patients. We believe it will not only help us delver a better routine of healthcare service, but will save vital minutes in emergency call-outs that could literally save a life.”

To help distribute each what3word addresses to the Isle of Mull residents, a team of Land Rover Experience professionals and volunteers visited the 2,000 properties on the island. The easy three word addresses are searchable via the what3words app which is searchable offline, with the tech company breaking up the world into a grid of 57 trillion squares each with a unique address.

Responsible Business Director Chris Thorp, said that this humanitarian project was a perfect fit for Jaguar Land Rover, as it allows the business to share the skills and technology to make a difference to people’s lives and make communities stronger.

“Addressing Mull by Land Rover is the ideal way to launch our global humanitarian partnership with What3words, which has the potential to transform isolated communities around the world by making them more accessible,” he added.

“We have 40 more active social impact projects that could benefit, so this is just the beginning of what we can achieve together as we explore exciting opportunities for the future.”