Land Rover sends visitors on a virtual expedition with the new Defender

Land Rover will give visitors to the Frankfurt Motor Show the chance to join the New Defender on a virtual reality expedition.

The experience will have guests join brand ambassador and adventurer Bear Grylls on a helicopter ride. Together they will take pics of the new vehicle driving over different terrains as the Defender showcases its pioneering technology, capability and durability.

WORLD PREMIERE: Watch as the new Land Rover Defender is officially revealed on 10 September

The New Defender will be Land Rover’s star of the 68th International Motor Show in Frankfurt, as guests will have the chance to explore everything about the new vehicle. 

The rest of vehicle line-up will also be on display, including the new Discovery Sport and Range Rover Evoque, alongside the Discovery, Velar, Range Rover Sport and Range Rover.

WATCH THE WORLD PREMIERE: Tune in to see the new Defender revealed at the Frankfurt Motor Show, coverage starts at 8:50(BST)/09:50(CEST) on 10 September. Watch the livestream here on YouTube.

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