Land Rover South Africa took the Rugby World Cup to the people ahead of the tournament kicking off in Japan later this year.
To promote the biggest rugby competition in the world, Land
Rover helped fans get close and personal to the trophy their country won at the
Rugby World Cup in 2007.
Two Land Rover brand ambassadors and former Springboks –
Jean de Villiers and Bryan Habana – were on hand to collect the Webb Ellis
trophy as it arrived at OR Tambo International Airport. It was carefully placed
in a convoy of Land Rover Discoverys which chauffeured the cup across the
First stop was in Pretoria, where Land Rover South Africa
held a competition on the radio for rugby fans to win prizes and tickets to see
the DHL Stormers against the Vodacom Bulls, and an unique opportunity to see
the Rugby World Cup in person.
The final stop of the journey was to a youth rugby academy,
where Jean de Villiers and current South African captain Siya Kolisi met with a
group of children to give them some of their wisdom about teamwork, education
After the week-long tour of South Africa, the trophy is heading to the USA before heading to Canada, Brazil and concluding its 18 month global tour in Chile, with the first match kicking-off in Tokyo on 20 September between hosts Japan and Russia.