JD Power’s 2018 UAE Sales Satisfaction survey has ranked Land Rover at the top of its luxury brands category.
Ranking highest in the luxury category, Land Rover finished
ahead of BMW and Infiniti for overall customer buying satisfaction.
The 2018 UAE index measured the experience of more than
2,000 new car buyers from March to November 2018, with the study focussing on
six key areas – retailer’s facilities, delivery process, the sales consultant,
paperwork completion, the deal, and the retailer’s website.
The JD Power survey also found that almost three-quarters of
new vehicle buyers in the UAE rely on word of mouth and online research to
inform their decision about which brand and car to buy, and retailer to use.