Land Rover works with Clarks to weave its DNA into new men shoe collection

Land Rover and Clarks have collaborated to create a collection of men’s shoes injected with both brands’ DNA.

The Life.Limitless range will  see 10 shoe collections designed over the next five years, as the renowned British companies draw on their design and innovation.

Each shoe will adhere to the three core design principles of grip, environment and stability, as Jason Beckley, Clarks Chief Brand Officer says matches both brand’s DNA.

“Partnering with Land Rover on this project is incredibly exciting,” he added. “There is an obvious synergy between our brands, not just through our shared British heritage but also through both companies’ dedication to design detail and innovation.”

The first three designs for autumn 2018 have been designed with different locations in mind with a mix of urban chic to rugged outdoor wear.

Jaguar Land Rover’s Branded Goods and Licensing Director, Joe Sinclair, said: “The Life.Limitless range perfectly combines the world-class design and innovation that both Land Rover and Clarks are famous for.”

EXCLUSIVE OFFER:  A 20% discount is available to Jaguar Land Rover employees who wish to own a pair of shoes from the Clark x Land Rover Collection.

Email Life.Limitless@Clarks.com to receive a discount code that can be redeemed through Clarks.co.uk until 30 November 2018.

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