Jaguar Land Rover gave a number of highly influential visitors at Fleet Europe’s annual event in Barcelona, the unique opportunity to test drive the Jaguar I-PACE.
The small driving experience created a buzz and interest among the audience, as more than 900 delegates representing all major OEM’s, as well as blue chip, rental, leasing and mobility companies were in attendance.
The test drives delivered over two days, with the support of the Spanish NSC experiential team, saw fleet managers of 25 blue chips companies, representing a total fleet of more than 132,000 cars, take the chance to drive Jaguar’s first electric vehicle. Many of them are at the beginning of their electrification journey, which presented a number of significant fleet sales opportunities for the team.
There was further good news, as Simon Dransfield, Jaguar Land Rover’s Fleet & Business Europe General Manager, was inducted into Fleet Europe’s Hall of Fame.
The award was in recognition to the work he has done on developing innovative mobility services focused on fleet customers. His efforts have contributed to unprecedented sales growth, placing Jaguar Land Rover on the fleet map in Europe.
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