This week saw the reveal of the new XE, where Jaguar showed its latest compact saloon to the world through a series of highly detailed paintings.
Blurring the lines between art and reality, three hyper-real
images, created by British artist Howard Lee, showcases the new luxurious interior
and purposeful exterior.
Creating images on giant 1.5m by 1.5m canvases, Howard spent
more than 140 hours developing these masterpieces to the point it is almost
impossible to decipher which ones are photos and which are created from oil and
Jaguar Director of Design Ian Callum said working in the
digital age doesn’t signal the end of hand-drawn design, adding:
“Creating the XE’s sleek and dynamic appearance begins with
pencil lines on a page of a sketchbook. Howard’s incredibly realistic works sit
at the other end of the spectrum. They showcase the design elements on both the
inside and outside of the car that reaffirm the XE as the definitive sports
Howard, who specialises in creating art through illusion,
trickery and playful deception, said this is the first time he has ever drawn a
car having already recreated hyper-real versions of clothing and food.
“The new Jaguar XE has these pure lines and perfectly judged
proportions which were really enjoyable to recreate,” he added. “They really
bring this car to life, even when it is just static on a piece of paper.”