Paris Motor Show visitors experience Kvadrat first hand
Jaguar Land Rover
There was a unique installation in the Land Rover Lab at the Paris Motor Show, giving visitors a feel for the sustainable materials used in the brand’s cars.
The booth gave guests the opportunity to explore how Land Rover’s non-leather upholstery – Kvadrat – is made.
Using a mixture of displays, video and narration, the experience gave an insight into how the material starts from a raw material and ends up as the finished item.
Creating an area of tranquillity amidst the hustle and bustle of a motor show, the booth is fitted with Kvadrat and features a seat with built-in speakers giving guests a personal tour through the world of sustainable materials.
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