A group of 18 journalists were hosted in fine style for the media launch of the new Range Rover Velar SVA Dynamic in South Africa this past weekend.
The contingent boarded “The most luxurious train in the world”, the Rovos Rail, in Pretoria on Saturday and enjoyed a journey toward the country’s North West Province where the train stopped for the night before returning the following day. With three vehicles available in the media fleet, groups of six journalists at a time disembarked for a series of drive loops alongside the train.
The group aboard the train were kept entertained by the Fragrance Queens who demonstrated the right (and wrong) ways to wear mens’ and womens’ perfumes, and the Chocolate Tier who got hands messy with classes on how to make bonbons and truffles. A professional Graphologist was also on board to analyse handwriting - a clever twist on the original Velar’s ‘Signature Style’ launch theme.
The launch concept was devised to mimic the great European train races of the 1920s when the rich and famous raced their motorcars against the famous Blue Train between Calais and Cannes in France. Placemats in the train’s dining car featured a detailed story about the historic occasion when a Rover Light-Six, a direct ancestor of modern Range Rovers, became the first car to beat the train in January, 1930.
Of course the Rovos Rail proved no match for the new Velar’s V8 Supercharged engine, but the romance of the era, the historic link, and the way the Rovos rail service harks back on a time gone by, were fitting elements to a unique Range Rover launch event.