RED CROSS DISASTER RELIEF & RECOVERY - AUSTRALIAN BUSH FIRES

The world has been struck by the devastating bush fires in Australia and left wondering what more can be done to help. Charities and community organisations including the Australian Red Cross are working round the clock to support affected communities.

Jaguar Land Rover’s partnership with the Australian Red Cross goes back many years, with a formal agreement starting in 2014.  The aim today, as it was back then, is to help vulnerable communities prepare for natural disasters, such as the devastation of the recent bush fires, often in rural and more difficult to reach geographies. This support includes an existing fleet of Land Rover vehicles used by the many Red Cross staff and volunteers across Australia. 

With a continued focus on improving lives at this time of crisis Jaguar Land Rover Australia, in coordination with the Australian Red Cross, will supply an additional emergency fleet of 20 Discovery Sport and Discovery vehicles to support the Red Cross Disaster Relief and Recovery efforts in the worst affected areas of New South Wales, Victoria and South Australia as the bush fires and consequences rage on.

How you can help

To make a donation to the Australian Red Cross Disaster Relief and Recovery donation page please click here: https://www.redcross.org.au/campaigns/disaster-relief-and-recovery-donate

Please note donations will appear in Australian dollars and whilst there is a currency converter you may like to know the following currency conversion for quick reference: £5 is approximately $10 Australian dollars.

How Jaguar Land Rover is helping

With a continued focus on improving lives at this time of crisis Jaguar Land Rover Australia, in coordination with the Australian Red Cross, will supply an additional emergency fleet of 20 Discovery Sport and Discovery vehicles to support the Red Cross Disaster Relief and Recovery efforts in the worst affected areas of New South Wales, Victoria and South Australia as the bush fires and consequences rage on. The Red Cross tell us that their volunteers are supporting the whole community response, including working alongside local animal charities.

Mark Cameron, Jaguar Land Rover Australia Managing Director commented; “We have a long and established relationship with the Red Cross and since 2014, Land Rover funding has enabled the Australian Red Cross to help over 100,000 people. They are a hugely trusted partner and, along with the many other relief organisations, are tackling the devastating effects on our communities caused by these terrible bush fires.  Their urgent need is for cash donations but also capable transportation in order that their staff and many volunteers can quickly reach those most in need.  Therefore we are committing to substantially increase the Land Rover fleet at their disposal”. 

Image credits

1) Kangaroo Island - Australian Red Cross/Jocelyn Diez

Australia, January 2020: An Australian Red Cross worker holds a kangaroo on Kangaroo Island during the bushfire emergency in January 2020. Extreme temperatures, dry conditions and winds have combined to cause or escalate hundreds of bushfires across five Australian states, in an unprecedented fire season. Entire communities have been evacuated and others are becoming isolated by issues with road access and power, making it difficult to get up-to-date information on what’s needed. Since July 2019 more than 1590 Red Cross emergency personnel – largely volunteers – have responded to more than 30 emergencies and supported more than 18,600 people. Teams are currently providing psychosocial and registration services in evacuation and relief centres across four states, as well as facilitating the distribution of food and water to communities in need.

2) Emergency Response hero image landscape – Australian Red Cross

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