Retailers improve customer experience by integrating ordering systems
Jaguar Land Rover
A team from Commercial in conjunction with retailers have found a way to seamlessly join up the customer configuration website and the global retailer vehicle ordering system to help buyers get their cars sooner.
By improving the previously complex process of replicating a
customer configuration in-store and again in the ordering system, to an
eight-digit code, it has reduced the time customers spend in the retailer. The configuration
also integrates into the VISTA 2 retailer ordering and manufacturing systems.
The new Retrievable Configuration Code functionality has enabled
retailers to cut order time and their stock levels. Simply through uploading a
customer’s configuration into the ordering system, it will find a matching car
on order and adjust the options while hopefully retaining its position in the
Six months after the deployment of this new function the
team has just celebrated 4,000 vehicle orders being amended to meet customer’s
requirements, with one of the highlights being a stock Range Rover Sport order
in Motherwell, being transformed into a SVO specification vehicle.
Alex Conyers, Jaguar Land Rover’s Ordering Senior Manager, said:
“There have been more than 25,000 codes used to create vehicle orders and now
over 4,000 existing orders have been amended to satisfy customers quicker.
“This enhancement to the
Retrievable Configuration Code in VISTA 2 makes the systems easier to work with
for the retailers and the purchase experience more personalised for the
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