Students visualise the XJ100 at the Jaguar Car Design Awards
Jaguar Land Rover
Jaguar Land Rover Korea has held the final of its 2018 Jaguar Car Design Awards competition in Seoul.
The annual student car design contest is a showcase for those who aspire to become car designers. Attendees are immersed into the brand’s 83 years of world-class design and heritage, with this year’s theme revolving around designing a centennial limited edition XJ100.
Jaguar Land Rover Korea’s Managing Director Jung Hyun Baek and Jaguar Director of Design Ian Callum were in attendance to review the entries, as Ian shared with the students his visions of the past, present, and future of car design.
First prize was won by Tae Hee Lee who is currently studying industrial design at Chung-Ang University. She was recognised for her ‘XJ Kinetic String’ concept which perfectly captured Jaguar’s driving performance DNA within it.
Tae Hee said on winning the prize: “The Jaguar Car Design Award has presented me with a wonderful opportunity to learn, discuss and share thoughts and ideas with friends and classmates. It was a challenge to understand Jaguar’s design heritage and visually realise that into the design of the future, but I am excited and honoured to receive the prize.”