Studio 107 to help Jaguar Land Rover launch its own brand mobility services

Jaguar Land Rover’s venture capital arm, InMotion, has had a very busy year by backing six businesses that are aiming to change the way we travel.

But it is the emergence of Studio 107 that is allowing the business to create new mobility solutions quicker.

Working closely with Jaguar Land Rover, incubator business Studio 107 will help new urban mobility services start-ups grow and develop quickly, meaning new products and services that meet changing consumer demands can be launched to market faster.

Its first success was the unveiling of Carpe, the unlimited, all-inclusive car subscription model targeting high mileage drivers with Jaguar or Land Rover vehicles for a monthly fee.

Lars Klawitter, Studio 107’s Managing Director, said: “Launching new product offerings through Studio 107 reflects not only the rapid pace the sector is moving at, but InMotion’s agility in responding to changing consumer demands.

“We have a really exciting new pipeline of new products and services in development, and we greatly look forward to the opportunities 2019 will present.”

2018 also saw InMotion extend its reach towards active outdoor experiences, alongside its continued investment in urban transportation, mobility and travel, taking the company’s portfolio to 15. The six new additions include:

Voyage – US-based self-driving community taxi service, which will allow users to summon an autonomous car to their door and transport them to their chosen destination

FATMAP – create 3D-mapping aimed at those who enjoy the outdoors, allowing them to navigate off-road across all-terrain safely and easily

Transit – a mobile application designed to help people live and travel around cities without using cars

Arc – the creators of Vector – the world’s first fully-electric motorcycle with Human Machine Interface

Festicket – the world’s largest online portal for music fans to discover and book tickets and travel packages for music festivals worldwide

WeTrip – a social travel platform that personalises information about attractions according to users’ travel preferences

This year also saw InMotion’s first exit since its foundation in 2016, with the sale of enterprise carpooling business SPLT, which was sold to Bosch in February.

InMotion Ventures Managing Director Sebastian Peck, said 2018 has been memorable for a number of reasons with existing portfolio companies growing and prospering, allowing InMotion to reinvest and continue to support each member. He adds:

“It has been an exceptional year for developments and breakthroughs in the urban mobility and premium lifestyle experience sectors which is reflected in the new additions to our investment portfolio.”

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