The Road to Destination Zero: Zero Congestion

Transport infrastructure across many countries is reaching its limits. Take central London, where the average speed of traffic is 7.4mph. Intelligent, networked transport systems offer the solution, with a future generation of system-level innovation.

We know that time is a valuable commodity. We create technologies that ease our day-to-day lives and enable our vehicles to talk to other vehicles and the surrounding infrastructure. This makes us more connected than ever before as we travel towards a self-driving future. 

“Our research is motivated by the chance to make future journeys as comfortable and stress-free as possible for all our customers.” - Orial Quintana-Morales, Jaguar Land Rover Connected Technology Research Engineer.

See below for more inventive ways in which Jaguar Land Rover is shaping a future with zero congestion:

‘Connected infrastructure- the value of time’

We have designed and engineered a connected future for our vehicles. Smart technology calculates the vehicle’s optimal speed to reduce time spent at red lights, improve traffic flow and reduce emission levels. 

FIND OUT MORE: JAGUAR LAND ROVER GETS THE GREEN LIGHT TO SOLVE 150-YEAR-OLD PROBLEM

‘The future of connectivity- 3D HUD’ 

Piloted in collaboration with the University of Cambridge, we are testing next-generation head-up display technology to beam real-time safety information and traffic updates in front of the driver. Augmented reality adds the perception of depth to images by mapping messages directly onto the road ahead. In a fully shared and autonomous future, the same technology could enable passengers to stream 3D movies direct from their seats- time not spent travelling but time better spent while travelling. 

FIND OUT MORE: JAGUAR LAND ROVER DEVELOPS IMMERSIVE 3D IN-CAR EXPERIENCE WITH HEAD-UP DISPLAY RESEARCH

‘Our self-driving future’

We are investing in a future that is autonomous, connected, electrified and shared. We have already successfully tested our vehicles on complicated inner-city roads. Collaborations with leading tech companies enable us to better understand how humans will trust autonomous vehicles in the near future. We have partnered with Waymo to bring the first premium self-driving electric vehicle, the Jaguar I-PACE, to the Waymo fleet. The continuous running of a fleet of all-electric Jaguar I-PACE taxis in Munich gives insights and learnings to incorporate into our next-generation of Destination Zero vehicles. 

FIND OUT MORE: SELF-DRIVING PROTOTYPE JAGUAR I-PACE HITS THE ROADS FOR THE FIRST TIME IN DUBAI

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