World’s biggest Experience centre opens to the public in Johannesburg
Jaguar Land Rover
Jaguar Land Rover South Africa has opened the world’s biggest experience centre in the northern suburbs of Johannesburg.
The state-of-the-art facility located in the middle of
14-hectares of land in Lonehill is the ideal place to explore and experience
what our vehicles are capable of.
The new centre has something for everybody, with activities
aimed at a variety of age groups all displaying the best of the vehicles, the
technology and the lifestyle associated with each brand.
There is everything from a children’s off-road area,
miniature race track to full-blown expedition trails, which pays tribute to
South African explorer Kingsley Holgate.
There is also a host of conferencing and event facilities
located on site, alongside the TLC restaurant and a personalisation lounge,
where visitors can design their perfect Jaguar or Land Rover.
Guests at the official opening, which included a selection
of lifestyle media, national retailer principals and VIPs, were treated to a
showcase to remember. A stunt show featuring a collection of Jaguar and Land
Rovers piloted by a team of instructors wowed the crowd, while visitors could
peruse the latest and greatest vehicles from both brands– including the Jaguar
I-PACE and Range Rover PHEV models.
Speaking on the night, Richard Gouverneur, Managing Director
of Jaguar Land Rover South Africa and sub-Sahara Africa, said today’s consumers
demand much more from retailers than previously before and moving with the
times is essential, adding:
“It’s imperative that we as Jaguar Land Rover can offer as
authentic an experience as possible for existing and potential customers and
this facility affords just that.