World’s biggest Experience centre opens to the public in Johannesburg

Jaguar Land Rover South Africa has opened the world’s biggest experience centre in the northern suburbs of Johannesburg.

The state-of-the-art facility located in the middle of 14-hectares of land in Lonehill is the ideal place to explore and experience what our vehicles are capable of.

The new centre has something for everybody, with activities aimed at a variety of age groups all displaying the best of the vehicles, the technology and the lifestyle associated with each brand.

There is everything from a children’s off-road area, miniature race track to full-blown expedition trails, which pays tribute to South African explorer Kingsley Holgate.

There is also a host of conferencing and event facilities located on site, alongside the TLC restaurant and a personalisation lounge, where visitors can design their perfect Jaguar or Land Rover.

Guests at the official opening, which included a selection of lifestyle media, national retailer principals and VIPs, were treated to a showcase to remember. A stunt show featuring a collection of Jaguar and Land Rovers piloted by a team of instructors wowed the crowd, while visitors could peruse the latest and greatest vehicles from both brands– including the Jaguar I-PACE and Range Rover PHEV models.

Speaking on the night, Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa, said today’s consumers demand much more from retailers than previously before and moving with the times is essential, adding:

“It’s imperative that we as Jaguar Land Rover can offer as authentic an experience as possible for existing and potential customers and this facility affords just that.

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