World’s biggest Jaguar Land Rover retailer opens in Qatar

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Alfardan Premier Motors has opened the world’s biggest Jaguar Land Rover retailer in Qatar this week.

The new state-of-the-art, multi-level, 7,800sqm flagship facility has opened in Lusail City, and features the Middle East and Northern Africa’s first Special Vehicle Operations centre.

Located at Burj Alfardan, the new retailer will be the home to the core Jaguar and Land Rover ranges as well as a number of special edition and classic vehicles. It also feature vehicle personalisation studios and luxurious customer lounges, and has been built to accommodate future vehicles as they are added to the Jaguar and Land Rover ranges.

Omar Hussain Alfardan, Alfardan Group CEO said that customer trust is the cornerstone to future-proofing the business, adding: “This showroom is a launch pad for automotive craftsmanship at its best. It is an intersection of innovation, design and technology built around our customers’ needs and expectations, which have long pivoted our drive for expansion and progress in the market and beyond.”

A number of VIPs and dignitaries were in attendance at the opening of the new Qatar showroom, including His Excellency the Minister of Commerce and Industry Ali bin Ahmed al-Kuwari, British Ambassador Ajay Sharma, and Jaguar Land Rover’s CEO Prof. Dr. Ralf Speth.

Speaking at the event, Dr. Speth said: “This marks a magnificent effort from Alfardan Premier Motors and comes as proof of their relentless drive for excellence in service standards in Qatar.

“This showroom is worthy of the Jaguar and Land Rover names, led by our ARCH standard to provide an experience that our customers will love for life.”