XJ50 proves the perfect tribute to celebrate five decades of Jaguar’s flagship

news

Corporate and Strategy Global Purchasing Finance Human Resources Manufacturing Commercial Office of the General Counsel Product Engineering Quality and Automotive Safety

Browns Lane Castle Bromwich Gaydon Halewood Solihull Warwick University Whitley Wolverhampton Slovakia

Introducing the XJ50, the perfect homage to celebrate 50 years of Jaguar’s flagship, luxurious performance saloon.

Launched at the Beijing Motor Show, this special edition model will be available to buy in short and long wheelbase length, with Autobiography front and rear bumpers, 20-inch venom alloys and black front grille all fitted as standard. The XJ50 will also come with some bespoke badging and be available in four striking colours – Fuji White, Santorini Black, Loire Blue and Rosello Red.

Inside, there are soft-grain diamond-quilted leather seats, XJ50 embossed centre armrest and badged treadplates, anodised paddle shifters and bright metal pedals.

This special edition XJ is the perfect tribute to the enduring style, luxury and performance the big saloon has come to stand for. Order books are now open, with customers able to choose between a 3.0-litre petrol and diesel engine producing 340PS and 300PS respectively, with prices starting at £74,280.

Ian Callum, Jaguar’s Director of Design, said: “Spanning half a century, the Jaguar XJ remains true to its heritage with a wonderful balance of beautiful design, intelligent performance and indulgent luxury that ensures it stands out from the crowd.

“This is a car worth celebrating and the XJ50 pays homage to a giant within the Jaguar brand that we believe is one of the world’s most stylish sporting saloons.”

The journey began back in 1968 with the Series 1 and eight generations followed with each XJ recognised for its forward-thinking approach. Fours years into production it was the only mass-produced 12-cylinder four-door car with the ability to reach 140mph.

The Series 2 offered a two-door coupé shape in 1975, while the XJ40 introduced the celebrated J-gate automatic transmission and self-levelling suspension. By 2003, a revolutionary aluminium monocoque bodyshell reduced the saloon’s weight by 40 percent, while the current generation added all-wheel drive and a virtual instrument cluster to the package.